I discovered Amazon’s secret Fireplace TV Stick that I will guess you by no means knew existed

Normally, once you consider an Amazon Fire TV Stick, you image a tool that plugs into your TV to entry varied streaming apps, watch free FAST channels, and even play video games from the cloud through Xbox or Amazon Luna. However what if I informed you there’s an Amazon Fireplace TV Stick designed for one thing aside from streaming?

That gadget exists and is named the Amazon Signage Stick. It seems similar to an everyday Fireplace TV Stick, however because the title suggests, it is meant to show your TV into digital signage relatively than for watching Netflix or Prime Video.

The Amazon Signage Stick primarily targets companies relatively than on a regular basis customers, which retains it comparatively beneath the radar on Amazon. Nonetheless, for those who’re into streaming units, I discover it fascinating how Amazon has tailored its widespread Fireplace TV Stick into a tool with a completely completely different objective — one which, like within the streaming world, goals to compete with acquainted opponents.

The Amazon Signage Stick is $100

It really works similar to a Fireplace TV Stick, however is immediately built-in with completely different CMS suppliers

The Amazon Signage Stick features very similar to a normal Fireplace TV Stick, plugging immediately into your TV’s HDMI port and together with a wi-fi distant, energy cable, and energy adapter. Much like the Fireplace TV Stick 4K Max, the Signage Stick encompasses a quad-core processor and Wi-Fi 6E. Nevertheless, in contrast to the Fireplace TV Stick, which has a number of variations, the Signage Stick is offered in just one model and prices $100, which is $40 costlier than the Fireplace TV Stick 4K Max.

What primarily units the Signage Stick other than Amazon’s Fireplace TV Sticks is its integration with varied CMS (Content material Administration System) suppliers. A CMS helps a enterprise create and handle digital content material, and Amazon advertises that the Signage Stick works seamlessly with over 25 completely different suppliers proper out of the field. A number of the supported platforms embrace ScreenCloud, AbleSign, NoviSign, Rise Imaginative and prescient, and Yodeck. An entire checklist of CMS suppliers is offered on Amazon’s website.

When you can technically use an everyday Fireplace TV Stick to a third-party app to show your TV into an indication, it appears Amazon is promoting the Signage Stick as a extra dependable {and professional} answer. Amazon additionally affords an app particularly for the Signage Stick that permits you to arrange and monitor all of your linked units. Moreover, the Signage Stick affords a safer system, together with a “safe boot loader, information encryption, and common updates that preserve signage protected and working easily.”

Though it does not stream Netflix, I discover it fairly cool how Amazon has tailored its gadget for a completely completely different objective. To be clear, I’m not a small enterprise proprietor and have by no means used a CMS supplier myself, so I can not converse to its precise efficiency. Nevertheless, it presently has a 4.2-star ranking on Amazon, which suggests it has been well-received by a number of the companies utilizing it.

The Signage Stick launched in December 2024, so it hasn’t been round for too lengthy. Though it’s presently solely obtainable within the US, the e-commerce big plans to roll it out to further nations in 2026 (through Cord Cutter News).

One of many Signage Stick’s opponents is BrightSign, an organization that produces digital signage gamers and software program. BrightSign was based by Anthony Wooden, the founder and CEO of Roku, however the firms are fully separate.

For those who merely need to watch TV reveals and films, Amazon’s Fireplace TV Stick is unquestionably what you need. Nevertheless, for those who’re a enterprise proprietor skilled with Fireplace TV Sticks, Amazon’s Signage Stick might be helpful to you.