Amazon’s ‘Purchase for Me’ AI will buy stuff from third-party web sites

Amazon has began testing one other AI-powered characteristic referred to as “Buy for Me,” which permits the e-commerce firm to make purchases for you from different web sites. Particularly, from the precise web site of a model you are wanting wanting up. The expertise is constructed into the Amazon app. While you seek for an merchandise from a selected model, you might even see a piece of outcomes labeled “Store model websites straight” separate from the outcomes you will get from Amazon and its third-party sellers.

In the event you click on on the “Purchase for Me” button beneath an merchandise within the separate outcomes part, you will be taken to a product element web page proper contained in the Amazon app. The corporate says the web page will present related product info much like the product particulars in Amazon’s personal listings. Amazon will buy the merchandise for you from the model’s web site in the event you determine to undergo with the transaction. It makes use of agentic AI, a kind of AI that does not want human intervention, to offer your identify, deal with and cost particulars for the checkout course of. Your particulars are encrypted, Amazon says, and it won’t be able to see your earlier and future orders from manufacturers’ web sites. You will obtain a affirmation e mail from the model retailer itself to your buy, however you’ll be able to monitor your order inside the Amazon app by way of the brand new Purchase for Me Orders tab within the Your Orders web page.

The corporate informed us that it isn’t getting a fee out of your purchases made by way of the experimental characteristic, nevertheless it did not say if it was going to get a minimize from gross sales sooner or later. For now, the characteristic continues to be in beta and can solely be accessible to a subset of shoppers on the US on its iOS and Amazon apps. The take a look at may also solely characteristic a restricted variety of model shops and merchandise for now. Only a few days in the past, Amazon additionally launched an AI-powered characteristic referred to as “Interests,” which might course of prompts in daily language associated to your, properly, pursuits. You possibly can, as an illustration, kind in “Brewing instruments and devices for espresso lovers” to get related notifications for Amazon’s offers and choices.

Replace, April 05, 2025, 09:25 AM ET: Amazon informed us it isn’t getting a fee from this experimental characteristic. This story has been up to date to mirror that.