Instagram is operating one other take a look at of a repost characteristic

Instagram is testing a brand new repost characteristic. TechCrunch reported that social media community is at present operating a take a look at that offers customers the chance to repost content material. The present characteristic take a look at is concentrated on resharing a publish, the content material that seems in a person’s feed, as a brand new publish. The platform does already supply the flexibility to share a publish to somebody’s Story, however this post-to-post repost can be a brand new addition to the obtainable interactions. A rep from Meta confirmed that the checks are occurring, however declined so as to add any further feedback.

Instagram did a really comparable take a look at of a really comparable characteristic in 2022 and likewise trialed a repost button all the way in which again in 2017. Contemplating the corporate has made a number of makes an attempt at an concept that’s already well-established on different social networks, it appears shocking that the platform would as soon as once more revisit this concept. Between posts, Tales, Reels and DMs, Instagram already has a whole lot of distinctive content material sorts. On the one hand, there are many methods to share and resurface content material, both your personal or one other account’s to the feed. Alternatively, although, having completely different guidelines about what materials could be shared to which format can put customers in complicated conditions.

Replace, June 16, 2025, 6:22PM ET: Added response from Meta consultant confirming the characteristic take a look at.