Roku simply rolled out an enormous enchancment for YouTube TV customers

The NFL season has formally kicked off, which implies hundreds of thousands of sports fans will now be tuning into soccer video games each week throughout the nation. To make streaming football and other sports extra handy, Roku has unveiled a precious improve to its Roku Sports activities expertise.

Roku has announced that beginning September 5, Roku customers within the US will have the ability to discover and stream stay sports activities by way of YouTube TV through the Roku Sports activities hub. Which means that when you pay for YouTube TV, due to this new integration, it is possible for you to to stream NFL video games and entry the NFL Sunday Ticket (when you additionally pay for it) immediately by way of Roku Sports activities.

In case you’re unfamiliar with the Roku Sports activities expertise, it is a centralized hub the place you’ll find devoted fan zones for all the largest skilled sports activities leagues, such because the NBA, NFL, and MLB. So, whether or not you are in search of a soccer recreation or a baseball recreation, you’ll find out who’s enjoying and who’s streaming it by way of Roku Sports activities.

“Our precedence continues to be making recreation time easy for our customers,” stated Joe Franzetta, Head of Sports activities, Roku Media, in a press release. “Partnering with YouTube TV is a serious step in delivering a complete fan-centered expertise that simplifies sports activities discovery and places stay motion entrance and middle for hundreds of thousands of followers.”

YouTube TV is not the primary to combine with Roku Sports activities

The Roku Sports activities integration with YouTube TV arrives simply in time for the NFL and NBA seasons

Roku

In case you’re a Roku person who subscribes to YouTube TV, this new integration with the Roku Sports activities hub will probably make it simpler to seek out and stream the stay sports activities you need to watch. Nevertheless, YouTube TV’s integration with Roku Sports activities is not the primary of its sort.

Roku first launched the Roku Sports activities expertise in 2022, and since then, it has partnered with a number of different premium streaming companies, together with DAZN Dwell Sports activities, Frndly TV, Spectrum TV, Xfinity Stream, and, most just lately, the brand new FOX One service.

As I discussed earlier, Roku Sports activities options a number of devoted fan zones, which it refers to as “league-branded zones.” These embrace the NFL, NBA, MLB, and the NWSL. Through the 2024 Paris Olympics, Roku additionally teamed up with NBCU and Peacock to create a particular sports activities zone for that occasion. In case you do not subscribe to companies like YouTube TV or FOX One, the Roku Sports activities expertise nonetheless provides free content material, with over 35 sports-themed FAST channels to discover.

Contemplating Roku is the largest streaming operating system within the US, its integration with YouTube TV for Roku Sports activities ought to assist a variety of sports activities followers discover the video games they’re in search of. With the NFL season simply starting, the MLB postseason approaching, and the NBA season set to begin in October, Roku certain appears to have deliberate the timing of this YouTube TV integration proper.